HEART NOT MACHINE

Poster, booklet, buttons and postcards for the fictitious campaign Heart Not Machine, which advocates the support of handmade goods and a reconnection with artisans. Poster was made by hand cutting layers of paper then suspending them in the air. Then they were lit and photographed for the final image. The goal of the campaign was to encourage people to buy less mass manufactured goods in favor of something more handmade and unique.