Completed at Away
Role: Design Director
Senior Art Director: Elsa Chiao
Senior Designers: Regina Puno, Zack Repko
Copy: Trace Barnhill, Kaela Myers
Photographer: Leandro Farina
Stylist: Noemi Bonazzi
Design direction for Away’s 2018 holiday campaign, Everyone wants to get Away. The campaign was built around the concept that there's a perfect Away gift for everyone in your life, no matter the relationship. Through a combination of cheeky messaging, unique gift wrapping styles, and relatable personas, the campaign highlighted not only the breadth of products but also the many dynamic bonds in one's life. Rolled out across the website, subway ads, paid social media ads, email, and printed mailers.