Completed at MoMA
Role: Lead design and typography
Creative Director: Ingrid Chou
Art Director: Elle Kim
A Strange New Beauty reveals rarely seen, experimental work of Edgar Degas as a printmaker. Using monotypes as a starting point, Degas would trace and draw on top, endlessly reworking compositions. Inspired by this layering, the title wall design forms a constantly mutable background and foreground. We also drew a custom typeface for the show, taking cues from popular typefaces of Degas’ time but with modern touches. Branding and concept were carried out in an extensive advertising campaign and video.
Film produced by the MoMA Digital Media team