Completed at MoMA
Role: Lead design and typography
Creative Director: Ingrid Chou
Art Director: Elle Kim
Film: MoMA Digital Media Team
A Strange New Beauty reveals rarely seen, experimental work of Edgar Degas as a printmaker. Inspired by the process of layering, the title wall design forms a constantly mutable background and foreground. I also drew a custom typeface for the show, taking cues from typefaces of Degas’ time but with modern touches. Branding and concept were carried out in an extensive advertising campaign and video.