EDGAR DEGAS:
A STRANGE NEW BEAUTY

This exhibition reveals rarely seen, experimental work of Degas as a printmaker. Using monotypes as a starting point, Degas would trace and draw on top, endlessly reworking compositions. Inspired by this layering, the title wall design forms a constantly mutable background and foreground. We also drew a custom typeface for the show, taking cues from popular typefaces of Degas’ time but with modern touches. Branding and concept were carried out in an extensive advertising campaign and video.

Completed at MoMA. Role: Lead design and typography. Creative Director: Ingrid Chou; Art Director: Elle Kim.

Film produced by the MoMA Digital Media team