Idea City is a biennial Festival in New York City that includes conferences, workshops, an innovative StreetFest around the Bowery, and more than one hundred independent projects and public events that are forums for exchanging ideas, proposing solutions, and accelerating creativity. This proposed identity plays off the concept that ideas are the heartbeat of the city—essential and constantly going. It is dynamic and flexible, with its echo motif speaking to the Festival’s impactfulness, the dialogue of participants, and the concept that Idea City is actually multiple cities, possible anywhere. 

Completed at Wolff Olins. Role: Lead design. Creative Director: Jordan Crane

Using the logo as an anchor, flexible containers grow from logo to hold information, images, headlines, etc.