Completed at MoMA, 
in collaboration with Athletics NYC
Creative Director: Mike Abbink
Art Director: Greg Hathaway
Co-Designers: Tida Tep, Luke Williams

We worked in collaboration with Athletics NYC to develop MoMA's 2014 Summer campaign. A colloquial messaging system and stylized icons emphasized the Museum's diverse seasonal programming. This was carried out across print collateral, advertising and giveaways.