Nixon Peabody is a large global law firm that serves clients across a number of industries. Wolff Olins developed a brand strategy and verbal identity system that’s bold, forward facing, and different from the typical law firm. The new ‘spark’ logo and color palette represent the firm’s energy and collective spirit. Working closely with attorneys and developers, we designed a new responsive website and art directed an extensive photo library. We also worked with type foundry Lineto to develop a customized typeface, NP Simple.

Completed at Wolff Olins. Role: Design. Creative Director: Lisa Smith; Co-designer: Jan Eumann