Oxford is a real estate development company that prides itself in being empathetic, active and friendly. They needed a system that would allow them to speak directly and confidently to its audience. We helped them develop a cinematic visual brand, both singular and flexible. Elements can shift up, down and between columns, creating a dynamic feel to all materials. By punctuating information, the system transforms into a clear, forward moving narrative enabling straightforward storytelling.

Completed at Wolff Olins. Creative Director: Mike Abbink 

We made a gridded system inspired by Oxford's existing 6 column logo. The verticality of the brand emphasizes their architectural background.

Illustration examples of maps and icons