Completed at Away
Role: Design Director
Senior Designer: Regina Puno
Designers: Ryan Dutch, Bella DiMarzio
Copy: Trace Barnhill, Kaela Myers
Production Agency: Invisible North
Photos by: Stephanie Nortiz, Timothy Shivers
Creative and design direction for Terminal A, Away's airport inspired pop-up. Launched to bring the brand philosophy of elevated, seamless travel to life, the experiential space mimicked a typical airport flow. Visitors receive a boarding pass at check in, pass security scanners detailing product features, and ultimately end at Away's Uniform Shop, where one could purchase and customize products via onsite monogramming artists. Terminal A also had a tongue-in-cheek departures board and Houston News, a playful riff on the traditional airport kiosk with specially made items for the event.
Working closely with the copy and experiential teams, I led the in-house design team to build a holistic brand for the experience—including a flexible design system, print, environmental signage, iconography, and packaging for the breadth of newsstand items.