Completed at Away
Role: Design Director
Senior Designer: Regina Puno
Designers: Ryan Dutch, Bella DiMarzio
Copy: Trace Barnhill, Kaela Myers
Production Agency: Invisible North
Photos by: Stephanie Nortiz, Timothy Shivers
Creative and design direction for Terminal A, a pop-up to promote Away's travel uniform. We introduced the new products through an airport themed experience that brought to life the brand's philosophy of elevated, seamless travel. We also created a tongue-in-cheek departures board and Houston News, a riff on the traditional airport kiosk with specially made items for the event.
Working closely with the copy and experiential teams, I led the in-house design team to design the flow and build a holistic brand for the experience—including a flexible design system, print, environmental signage, iconography, and packaging for the breadth of newsstand items.